happy Friday!
how many of you out there are engaged in consistent content marketing? Specifically, creating written content for your website, your blogs, writing articles or your social networks, just to name a few?
It's really amazing how effective good quality writing can be. But it can also be very tricky. After all, when it comes to the web, if it can be searched, it can be optimized. That means that every part of that written content must be crafted not only for the reader, but for the search engines as well.
So remember that when you're posting a blog, writing an article, Tweeting, Facebooking, writing an answer to a question on a discussion forum, or creating quality content for your website, you must optimize all elements. This means titles, descriptions, summaries, content bodies, resources and links. Just keep in mind that you want all of this to be created for the reader first and the search engines second. That's very very important. They know what you're doing, and what Google, yahoo, Bing and all the others are trying to do is provide the best information to their users, so make sure that your information is the best it can be.
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