The power of writing

I was thinking over the weekend about how much writing really impacts our businesses.  There's probably nothing more important to sales, marketing, research and development and presenting our ideas than the ability to write or hire writing talent.

Think of it, everything we do is tied to writing.  Even your sales and marketing video, your info graphics and even audio programs are written down, or at least outlined first.  Obviously, when it comes to our websites, SEO and strategizing writing is a vital component.

So my little tip to start the week off is this:  how well are you presenting your ideas?  how good is your writing?  Are you a talented writer, or do you have one on staff?  A good evaluation of how effective your writing is can make a world of difference in your business.