Marketing Equals Money

No matter what business you’re in, no matter what service you provide or product you sell, the most important thing you can do is market that product or service. In reality, we’re all in the business of marketing. After all, it is marketing that brings in the customers and creates the revenues.

As we say in other parts of our site, a lot of people are confused about what marketing really is. Well, it’s pretty much everything, isn’t it? Advertising is marketing, Sales is marketing, your website is marketing, how you talk to people is marketing and on and on.

So make sure you are spending the majority of your time marketing your business. Literally, more than half of your time spent working should be in marketing, in one form or another. Because that’s what brings in the money. And after all, isn’t that the whole point?