How different business types change the way we market them

it's been a while since I've posted, been pretty busy this last month or so.

I was thinking about how we market different businesses.  Especially when it comes to internet marketing.  Although most of the techniques are the same, it's interesting the way we do it and the places we focus on when we're marketing businesses of different categories.

For example, I have one I'm starting out with now called ParkLifestyles.com.  This is a local directory of lifestyle information for the Orlando, Florida area.  It's got profiles of restaurants, spas, retailers, golf courses, bars, and events and more for the Central Florida area.  But it focuses on those independent places, not the big chains, but local and established home-grown businesses.

so the interesting thing is, it has a unique marketing requirement.  While this site appeals to pretty much everyone, it's also localized, for now.  So I have to balance working on search rankings and results while at the same time, broadly connecting the site.  It's an interesting challenge and an exciting one.

Then there's my own business, which is essentially or primarily an internet marketing company.  A very competitive field, and as i'm the new kid in town, quite a challenge to push my way up in search results.  Of course, all of this is not counting on paid advertising or link purchases.

I also have a client that specializes in Infor Lawson ERP consulting and training.  He has a great business, but a very small client base.  So the internet marketing challenge there is great.  It's tough to market Lawson services and training to less than 3000 total users in the U.S.

At any rate, different businesses have different requirements and can be quite a challenge to market.  The best thing I've found to do is to analyze each company, who it's customers are, where they focus their attention and attempt to link and post content there.  Optimize for the end user, in other words.