Did you know that the average attention span of someone visiting your homepage is about 8 seconds? It’s not that they will only stay on your website for 8 seconds. It means that when you drive traffic to your website using articles,
blogs, pay per click ads,
social media, and
SEO they will give your website about 8 seconds to let them know what it’s about.
So the real question is: when you
built your website did you do so in a way that would immediately let the visitor know who you were and what you were about? This is critical. In my opinion, if you have something to sell me, then sell it to me. If I have to figure it out, I’ll go somewhere else. And the statistics show that we’re all pretty much like that.
So a couple of good little tips you might find useful.
- Make your logo and tagline clear and highly visible at the top of your page
- use your welcome text wisely. Make it clear and concise as well as search engine friendly
- Don’t force feed your visitors with unnecessary content. Nobody wants to have to watch a video or a long slideshow of images. Keep that stuff short and poignant.
- Make your navigation easy to use and understand. The more they have to figure out, the less patient they’ll be
Just a couple of little tidbits for you to think about. What are your thoughts on this? What have your experiences been? Please let us know.
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