The Power of Content marketing

hello all,

I have been thinking a lot lately about content.  About how important and effective content marketing is to your online marketing efforts.

So what I wanted to do in this post was list a couple of the most common content marketing areas.  By focusing on these, you can generate a lot of traffic for your websites.  not only traffic, but good quality qualified traffic.  This is because all content marketing is linkable.  So you not only get a flow of visitors, but the search engines will ick up on your content's SEO and link relevance as well.

So here are some top content marketing categories:

1.Articles - great for publishing long-form text
2.Blogs - a great way to publish textual, image-based and video content as well as interact with your reader
3.Video - using sites like youTube, you can say a lot with a short video
4.newsletters and ezines - like articles, these are generally opted into and are not only a great way to publish long-form content, but include offers and ads as well
5.E-books - The best way to say a lot.  Far longer than articles, e-books can be used as a freebee or as a paid product
6.Email - by collecting a voluntary email list over time, you have a great opportunity to market directly to people who have already expressed an interest in your products and services.
7.Guest blogging - another way to utilize the power of the blog.  Write a guest column on someone else's popular blog.  you will not only get a chance to share, but draw in new followers
8.Social media - A biggie, social media marketing is fantastic for promotion, building connections and establishing a cross-network presence.  Definitely helps give you a bigger virtual footprint.
9.Forums - there are millions of user discussion groups online.  So there is bound to be a few related to you and your business.  Get on there and become a resource by answering questions.
10.Your website - The obvious one.  But a great place to constantly ublish new SEO content of all kinds.  Almost everything I've mentioned above can be included alongside your website's standard information.

Just a couple of quick tips to wet your whistle.  As always, come visit us at our site to learn more.  And in the previous post, I included a link to an article i just wrote about some content marketing techniques that I think will be of great value.

Take care!